10 Website Design Ideas To Get Your Content Listed On Google News

Let’s face it – there are tons and tons of websites on the internet today, all offering various types of content aimed at pulling in traffic. But if you really want website design ideas that bring lots of traffic to your site, getting listed for a keyword search in Google News is one of the best methods.

Unfortunately, getting into the top pages of Google News for almost any keyword is very difficult. For the most part, it’s all the big players who garner the most notice. That’s because big companies have the dollars and manpower to spend on the best SEO practices and website design ideas. As a small business owner, you don’t have those same resources.

But… that doesn’t mean all is lost. Google does take notice of smaller sites if they do the right things. Here are the top 10 factors Google’s spiders consider when crawling the Web looking for news articles.

1. Authority

Google first considers whether or not your website is viewed as an authority for a particular category of news. So, for instance, when it comes to sports related topics, ESPN usually gets first billing.

2. Headline and Page Title Keywords

It’s not enough to use keywords in the body of your content; keywords need to be up front and center with a place in both the headline of your articles and in each page’s title.

3. Domain Authority

This is where a strong SEO campaign helps a lot. Google wants to see lots of high-ranking inbound links as well as links and mentions through social media.

4. Social Media Authority

The more times your articles or blog posts are shared across social media sites such as Google+, LinkedIn, Twitter and Facebook, the greater authority they have – and that’s what Google likes to see.

5. First Publisher

Google usually features the first sites to break a story at the top of the search results page for news on a particular topic.

6. Citation Rank

Just like social media sharing, Google wants to see that other high-ranking sites have cited your material in their own content.

7. Unique Content

One of the biggest no-nos in SEO and Google News ranking is posting duplicate content. For best results, don’t even quote other sources but post only completely original material.

8. High Click Rate

If Google News features your content and lots of users click on it, you can bet that your website will be featured more often.

9. High Quality

This website feature can’t be stressed enough; you must post good, informative, entertaining, high quality content. In the case of Google News, there are actually people who evaluate your content and rank it in terms of quality.

10. Google News XML Sitemaps

According to Google’s Webmaster Help page, “Ensure that your site is included in Google News. If it’s not, you can contact us to request inclusion. A News Sitemap uses the Sitemap protocol, with additional News-specific tags.” If you’re not sure how to set this up, contact your webmaster for help.

Like it or not, Google rules when it comes to getting traffic to your site. Use these 10 website design ideas for the best chance at getting included in the Google News search results for your keywords.

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Large Employers and Cost Effective Safe Hiring Practices

American industries that hire large numbers of hourly, temporary or seasonal employees are caught in a Catch-22.On one hand, they know that if they don’t take measures to conduct pre-employment screening and exercise due diligence in hiring, it is a statistical certainly they are sitting ducks for expensive litigation, workplace violence, false claims, theft, embezzlement and economic loss.Just one bad hire can cost a firm literally millions. Studies show that screening reveals criminal records for up to 10% of job applicants, and at least one-third of all resumes contain materials falsehoods. For food establishments, manufactures, hotels and other business that have a national brand, one negative employee caused event can result in damaging national publicity and significant harm to the brand.The catch, however, is that large hourly employers face enormous financial and logistical challenges in implementing safe hiring programs. Screening large numbers can be expensive and time consuming. Some industries hire at multiple locations, and can experience large turnover.The problem is compounded when firms hire seasonal, temporary or contract workers as well. Such industries can include hospitality, manufacturing, service, retail, food and restaurants, and tourism. The challenge is how industries with a large numbers of hourly, seasonal, temporary or contract workers or significant turnover, can protect themselves in a cost-effective and efficient manner.The answer is probably less complicated then it first appears-due diligence and safe hiring does not require a large budget when employers implement a safe hiring system, as opposed to buying background checks.Many firms make the mistake of believing that in order to show due diligence, they need to spend a great deal of money to perform background checks and criminal record research. These firms view pre-employment screening as a process that starts after a hiring manager has selected an applicant, and the name is submitted to security or human resources for a background report. Depending upon the employer, it is either outsourced to a background company or investigated internally through corporate security.An effective background-screening program, however, does not need to cost a great deal of money because it is much more then just checking background and criminal records after a candidate has been selected. In fact, in an effective safe hiring system, the primary tools are the application, interview and reference checking process, also known as the AIR process. These processes are performed in-house as part of the routine hiring program, and do not cost employers a dime, as long as it is followed. A brief review of the AIR process is contained in the attached Safe Hiring Checklist.AIR PROCESS1. Use an application form, not just resumes.Use of an employment application form is considered a best practice. Resumes are not always complete or clear. Applications ensure both uniformity and that all needed information is obtained, prevents employers from having impermissible information, and provides employers with a place for applicants to sign certain necessary statements.2. Make sure the application form contains all necessary language.a. Use the broadest possible language for felony and misdemeanor convictions and pending cases. One of the biggest mistakes employers make is to only ask about felonies on an application form since misdemeanors can be very serious. Employers should inquire about misdemeanors to the extent allowed in their state.b. Statement that criminal records do not automatically disqualify an applicant. This is important for EEOC compliance. It is critical for employers to understand that the background screening is conducted to determine whether a person is fit for a particular job. Society has a vested interest in giving ex-offenders a chance. However, an employer is under a due diligence obligation to make efforts to determine if a person is reasonable fit for a particular position. For example, a person just out of custody for a violent crime would not be a good candidate for a job that require them to go into people’s home, but may perform very well on a supervised work crew. If a criminal record is found, an employer must determine if there is a business reason not to hire the person, based upon the nature and gravity of the offense, the nature of the job and when the crime occurred. There are also limitations to the use of arrests not resulting in a conviction, and a number of states also have rules about criminal records.c. Statements that lack of truthfulness or material omissions are grounds to terminate the hiring process or employment no matter when they are discovered. This is particularly important if a criminal record is found. Although a criminal record may not be used automatically to disqualify an applicant, the fact an applicant has lied about a criminal matter can be the basis for an adverse decision.3. Require a release for a background check in the application process.Have each job applicant sign a consent form for a background check, including a check for criminal records, past employment and education. Announcing that your firm checks backgrounds may discourage applicants with something to hide, and encourage applicants to be truthful and honest about mistakes they have made in the past. If a firm outsources to a third party vendor, then under the federal Fair Credit Reporting Act (FCRA), there must be a disclosure on a separate standalone document.4. Review the application carefully.In most instances, when there is an employee problem or lawsuit, a careful review of the application would have alerted the employer in advance that they were hiring a lawsuit waiting to happen, Look for the following red flags:Applicant does not sign application.Applicant does not sign consent or background screening.Applicant leaves criminal questions blank (the honest criminal syndrome-dopes not want to lie about a criminal past).Applicant self-reports a criminal violation (Applicants can self report matters incorrectly.)Applicant fails to explain why he or she left past jobs,Applicant fails to explain gaps in employment history.Applicant gives an explanation for an employment gap or the reason leaving previous job that does not make sense.Excessive cross-outs and changes (as though making it up as they go along)Applicant fails to give complete information (i.e. insufficient information to identify a past employer, leaves out salary, etc).Applicant failed to indicate or cannot recall the name of a former supervisor.5. In reviewing applications, look for unexplained employment gaps.It is critical to verify past employment to determine where a person has been for the last 5-10 years, even if you only get dates and job titles. Look for unexplained gaps in employment. Generally, if you can verify that a person was gainfully employed for the last five to ten years, or their whereabouts can be verified it is less likely the person spent time in custody for a serious offense, although this does not eliminate the possibility of lesser offenses.6. In reviewing applications, examine reasons for leaving each job.7. Always ask these five questions (during housekeeping stage of interview).Since they have signed consent and believe you are doing checks, applicants have a powerful incentive to be truthful. These questions are the equivalent of a New Age Lie detector test. Good applicants will shrug it off and applicants with something to hide may reveal vital information.a. We do background checks on everyone we make an offer to. Do you any concerns about that you would like to discuss? (Good applicants will shrug off)b. We also check for criminal convictions for all finalists. Any concerns about that? (Make sure the wording of the question reflects what an employer may legally ask in that state)c. We contact all past employers. What do think they will say?d. Will past employer tell us that e.g. your were tardy, did not perform well etc.e. ALSO, use interview to ask questions about any unexplained employment gap8. Check references and look for Unexplained Employment Gaps:Verifying past employment is one of the single most important tools for an employer. It can be as important as doing criminal checks. Past job performance can also be an important predictor of future success. Some employers make a costly mistake by not checking past employment because they believe past employers may not give detailed information. However, even verification of dates of employment and job titles are critical because an employer must be concerned about unexplained gaps in the employment history.In addition, documenting the fact that an effort was made will demonstrate due diligence. Although there can be many reasons for a gap in employment, if an applicant cannot account for the past seven to ten years, that can be a red flag.It is also critical to know where a person has been because of the way criminal records are maintained in the United States. Contrary to popular belief, there is not a national criminal database available to most private employers. Searches must be conducted at each relevant courthouse, and there are over 10,000 courthouses in America. However, if an employer knows where an applicant has been as a result of past employment checks, it increases the accuracy of a criminal search, and decreases the possibility that an applicant has served time for a serious offense.After the AIR process, a firm is well advised to perform a criminal check. The good news is that with an effective AIR process, the possibility of locating a serious criminal record is greatly reduced. A firm can dramatically lower their cost by concentrating on the most recent counties where an applicant resides or spent a long period of time. Some experts contend that statistically, a person is more likely to commit a criminal offense in their county of residence. As a result, a check of the county of current residence gives an employer the most return for the expenditure.An employer may wish to do a more in-depth search depending upon the type of position. An employer may want to review those positions with a greater risk for increased scrutiny, such as:a. Supervisorsb. Workers handling cash or Personal Identifyable information (PII).c. Remote or unsupervised workersd. Workers that go into people’s homese. Workers with Access to assetsf. Vendorsg. Temporary workersh. ContractorsEmployers who hire vendors, temporary employees or contractors can insist that the provider of these services do screening. Many firms may have janitorial crews in the faculties at night, or vendors supplying vital parts or services. Employers are within their rights to insist that third party provider certify that they have performed checks as well.Implementing a Program throughout the companyThe biggest challenge for an organization is to promote safe hiring and due diligence across an organization. The goal is to ensure that hiring managers across different divisions and sometimes across different physical locations follow procedures and pay attention to safe hiring.The answer is to set up a S.A.F.E. Hiring System. It stands for:S-Set-up a program, policies and procedures to be used throughout the organization, including the AIR processA-Acclimate/train all persons with safe hiring responsibilities, especially hiring
managers.F- Facilitate/Implement the program.E-Evaluate and audit the program by making sure that everyone responsible understands that their compensation and advancement is judged in part by the attention they pay to the hiring process. Organizations typically accomplish those things that are measured, audited and rewarded. The attached chart will help supervisors implement the program and for management to audit hiring practices.By following the AIR process as part of an overall S.A.F.E. Hiring System, employers can demonstrate due diligence in the hiring process and protect themselves from bad hires in a cost-effective manner

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The Super Food For Better Health and Fitness

Nutritionists and Trainers are often asked if there’s any “special” food they should add to their daily diet so as to gain better health, improve muscle quality, fitness and speed up weight-loss. And while, yes, there certainly is, I’ve always hesitated to reveal that information.However, if you discovered a simple food, that, by eating just a few ounces of it once a week, you gained more health-benefits than a dozen of the foods you currently eat, yet it cost only a fraction of what the same quantity of the cheapest tofu or hamburger mince does, wouldn’t you want to know about it?No? Then read no further.However, if the possibilities intrigue you, read on!Our pre-historic ancestors somehow sensed the value of this nutrient-dense food and ate lots of it, as often as possible. It’s packed with natural vitamins, including the anti-oxidant, Vitamin A, which is essential for eye-health, night-vision, fertility, digestion, a functioning immune-system and normal growth. This nutritional super-star also contains huge quantities of the Vitamins B1, B2, B6, B12 and folic acid. It’s been estimated that more than one third of the population suffers deficiency in B12, which is the “anti-fatigue” vitamin, essential for the prevention of muscle-soreness, anxiety, poor digestion, impotence, incontinence, unsteady gait and dementia.It’s also rich in Vitamin D. You’re probably aware that Vitamin D is critical to health, not only in the absorption of calcium for bone strength, but also for the regulation of most of the body’s chemical reactions, nerve responses, the synthesis of our hormones and has a preventive effect on breast cancer.Vitamin D deficiency affects 25% of children under eleven years of age and occurs in many adults who don’t get enough sun-exposure due to where they live, especially in winter.Oops! I skipped Vitamin C! Four ounces of this tasty morsel contains more than 50% of the daily requirement which is essential for stress-relief, skin-health and the flexibility and integrity of the arteries. That’s more than an orange provides!Not enough Vitamin C can lead to atherosclerosis and a likely stroke or heart attack. Vitamin C also plays an important role in the absorption of iron, which this food absolutely abounds in. And for women, that’s critical for the health of the blood and the prevention of anemia.But while on the subject of iron, this inexpensive super-food is loaded with it as well as phosphorous, copper and magnesium. Growing children need more of this nutritional fare as it also provides the medium-chain fatty-acids critical for brain development along with iodine which prevents goiter.What else? Oh, yes, Vitamin E – and how about the very important Omega-3 fats including EPA, DHA and also Vitamin K which works in conjunction with Vitamin D and calcium for bone integrity and is essential for the coagulation of blood when we suffer bleeding injuries. This high-energy food-star contains both of the natural forms, K1 and K2, which have been shown to help in the prevention of Alzheimer’s disease and certain forms of cancer.Wow! A super-food that provides so many vitamins, nutrients and health benefits along with disease prevention? It must be expensive, no?Sadly, vegans and vegetarians miss out on this valuable source of essential nutrients and vitamins which are provided in just one, four-ounce serving per week of calf liver. If you are a practicing, but open-minded vegan or vegetarian you owe it to yourself to read my e-report What are We Supposed to Eat and ask yourself, “Why?”Meat-eater or not, maybe you’re convinced you don’t like the taste or texture of liver, so why not disguise it by adding it into hamburger mince or meat loaf? You’ll never even know it’s there but you can still enjoy the benefits!Liver, marinated in lemon juice, not over-cooked, and combined with grilled onions and tomatoes is definitely the healthiest, and to my mind, one of the most sumptuous meals available.Here’s to your Good Health!Luigi Kleinsasser

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